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Michael J Fox quote
Makes sense to me. What can be measured can be controlled, or changed, or something along those lines… Don’t have my management quotes memorized, apparently! But I agree with your thinking. It’s also something I can easily overdo, so at the moment, I’m only measuring how often I do art (goal: every day) and results, which improved over the year.
I agree with what you said. I wonder which online sites you feel have given yu the most sales of your art work?
Hi Alice. I have used my own website as well as Etsy. I just started also on Amazon. I use social media to push people to all these sites. Hope that helps.
This is all very well and rather encouraging. However, despite constant online exposure of my work, which I believe has improved in quality over time, the number of views according to various analytics counts, is steadily declining from 4,500 per week to barely 3,000. Of course the number of views bears no relationship whatever to sales.
Is this a seasonal effect, a subject matter issue, jaded viewers, a redefinition of what constitutes a “view”, being lost in an avalanche of online art, no longer being “on-trend”, a member of the wrong art sites, or something else? Or a combination of two or more effects?
I would agree Dai – exposure is not the same as people looking to purchase art. There is this myth in art that “exposure” is important. I would suggest that instead we focus only on exposure to people most likely to purchase our particulate type of art. So in marketing terms that would be “our ideal client” or as some people call it “out avatar.” And yes, some platforms do end up having less exposure, which can also lead to less sales. I have noticed this on Etsy where their overall views has gone down significantly. (Their entire site as tracked by independent people).What this means is we have to make sure to use our social media and our email list of existing clients to sell our art on theses sites. And also to test out advertising. So that we are getting our art in front of the people who matter, not just people looking for something to do online while standing in line at the bank.
Hi Dai, I can’t answer your question completely because I am not sure which views you are referring to, as I don’t have your stats in front of me. However I will answer in a few ways, which can hopefully help:
For example if it is on Etsy – Etsy has made certain changes to relevancy. And people have complained that their views have gone down. However, many people are not reporting that their sales have decreased. Why? Because their views actually are now more likely to be people who really desire their work.
Etsy also made a decision (which they have now said they are reversing) to not put a lot of money into marketing online. Which meant that the site overall for a period of 2 years kept getting less and less views. So yes, the platform was getting less views as it was getting lost in the amount of people online. And yet, if sellers took control of their own SEO they didn’t tend to see a negative impact to their sales. (I was recovering from a car accident, and did not update my SEO for a while – and so my sales did decrease.) I then spent, and continue to spend time updating all my SEO not just on Etsy but other places to increase views of people who actually desire my work. And I do use some trending words as well.
If you are seeing a decline in views, I would ask more questions. Like – what has the platforms your clients tend to use to see and buy your work (or funnel to your work) done recently to change viewership? Sometimes it is because overall views have gone down – as they move somewhere else. Sometimes it is because maybe your key words are now out of sync. For example, are there long tail key words that would give you targeted and better results?
Any time my stats go down I ask questions about external causes. And I also look for the opportunity (even though it is boring and has nothing to do with creating art) to then update and rework my SEO. And also at times update my social media marketing as well. Taking a little time each month – maybe a few hours once a month – to update SEO on one or more of the sites you use is always time well spent. And I spend time each 6 months updating my social media strategy as well.