Michael J Fox has said: “Do the next right thing, as opposed to doing the next thing right.” 

When we track what we are doing, what results we are getting, we can get better and better at tracking what is working and what is not.  For example, this past year I added up where the money from sales came from.  It turns out very little of it came from traditional routes such as gallery and art fair sales.  Instead, more than half of my income came from online sales. This doesn’t mean I’ve completely ditched the idea of doing shows, but it does mean I’m making sure most of my activities this year are online based rather than show based. 

If I didn’t have statistics and monthly and yearly analysis – I wouldn’t be able to pinpoint what the next “right thing” for me is.  Instead I would be spending time, money and resources on doing things that aren’t garnering a good ROI (return on investment) for me – but doing them spectacularly well.  For example, for me, given the very niche nature of my art, most art fairs are not a good fit. There are some that are, but if I’m at the wrong show for my art, even if I have the best tent, the best location, the best spread of products – it doesn’t matter if this isn’t where I’m target market shops.

So I try to make it easier on myself.  I figure out where the majority of my sales, leads, and activity comes from.  And I focus on those.  This is the only way I can tell what the “next right” thing for me will be.

It also helps when we try a new thing. If we “feel” like it is or isn’t working – that may or may not actually be the case. When we track our sales statistics, our leads that become sales statistics, then we know if the new thing is or isn’t working.  

What type of statistics do you find most helpful?