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Facebook Fan Page – Why You As An Artist Need One

Are you guilty of promoting your business with your personal profile page? Here’s a couple reasons why having a Fan Page/ Business Page is important.

First, and most important, is that it goes against Facebook’s rules to promote/ sell on something other than a Page. Promoting/selling on a personal profile can get you into trouble, as in get your account deactivated.

Second – it enables a lot more people to interact with you and in a very targeted way. While I started out inviting people I know to my fan pages – my fan pages have grown from people I don’t know adding/ liking me. I can then interact with a larger group of people I don’t know and who only get to know information I really want to share with them. So for example, my art page is my art page. I don’t share with my fans that I just had the world’s hottest chili or saw the best sale at Barney’s. No – they don’t need to know this. What they need to know is that my art is showing at various places. And that I’m working on X Y and Z in the studio this week.

Third – you can allow other people to become admin’s of your page. Which means that if you did something that accidentally got you booted from Facebook, whomever you added as the admin can add you back into your own page with your new profile. And all that work you did will not be lost.

Fourth – You can interact with other pages as your own page. This allows you to do social marketing interactions as your avatar, instead of as yourself.

Fifth – With the new changes to Facebook Fan pages – you can begin targeting your clients even more via emails. Obviously, don’t abuse this. And a lot of artist will! (So many do on LinkedIn I’ve started dropping those that do.) People want to hear about you and your art. But they don’t want to hear about you every day. Abuse this ability to directly communicate with your clients, and you will become your own worst enemy – by encouraging people to drop your page. Cherish this, use it wisely, and it can be an even better way to keep in contact with your clients and fans. : )

So what are you waiting for? Go here for the link to Facebook’s Page – or simply go to anyone’s page and in the upper right hand corner, click that button to Create A Page. https://www.facebook.com/FacebookPages

Have fun – and keep me posted.

For more on Facebook, see Facebook Etiquette

 

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Facebook Etiquette What Artists Should Know


There has been discussion, normally by those guilty of it, who are irritated when I remove their blatant self-promotion from one of my Facebook Fan Pages.

I define spamming a wall as putting content (including pictures of your own work) without invitation to do so, on someone else’s wall.

The reason I consider this is spamming is for the most part, the content posted isn’t relevant and the person doing it hasn’t asked permission to do so. They are simply trying to piggyback off the work and good-faith another person has created in order to promote themselves.

Here’s my take on Facebook Etiquette. Don’t self promote on someone else’s page. This doesn’t mean don’t comment, and don’t get involved on Fan Pages or Group Pages. It means add value first. Then build a relationship with the person who owns that page. Then see if something you do and they do tie in together.

People will promote you ON THEIR OWN if you are offering value. If you are contributing to the conversation. And if after some time, you want them to promote you – then ask – via a private email. See if they feel what you are offering is in line with what they are offering.

There are two exceptions that I know of to this – that fall under the agreement to post on a wall. The first is Link Love – because everyone on that list has agreed to self promote (in a very specific way, in a very specific place). The second would be a forum set up specifically to promote art. There are a few on Facebook.

(I personally have given up on both Link Love and posting anything in a self-promoting forum because it was not a good ROI activity. Because if everyone is just out for themselves. And no one is adding value. Who actually is paying attention and reading the posts? Very few. )

What are your thoughts? Does it irritate you to have people post self-promotion on your page without first contributing or getting to know you?

For more on Facebook, see Facebook Fan Page – Why You Need One