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Tag Archive - Art Shows

5 Easy, Low Cost and Free Ways To Promote An Art Show

Zen Drawing Figure
If you have an art show coming up, and are looking for low cost ways to promote it, here are a few ideas.

1) Send a press release to your local art and lifestyle editor at your local newspaper. Do your homework, and get their name so you send it directly to them. If you spend the time to write a good press release, that makes their job easy (as in cut and paste your release info into their column) you have a good chance of getting picked up.

2) Create a postcard and promote your show to your existing mailing list.And/Or use an email, and promote to your existing email list.

3) Create a postcard, and use it to post on local billboards where people you think might connect with your work are. This could include the local coffee shop and grocery message boards. There might also be local shops that have an area for you to place your post cards as well. (Just make sure to ask for permission before dropping off cards at a store.)

4) Use social media! Post your upcoming show on Facebook and Twitter. Include a picture of your art, so that it grabs people’s attention. Ask your friends to share and like your announcement to get additional screen time. Use the calendar event option to invite people as well.

5) Look at local magazines in your area. Are there any who talk about art shows? If so, find out the name of the editor, and send them your press release as well.

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An Art Show Is Never Just About The Show

Sometimes, in the middle or tail end of the day, when I’m exhausted from working so hard at an art festival and not necessarily making as much money as I would have liked for that day, I will forget that an art show isn’t just about what happens that day.

When you do an art shows – people you’ve spoken with before will remember you. During your marketing for the upcoming show, you are again front of mind. Collectors and gallery owners will remember they had been meaning to see how your art was going, or buy another piece, but they got busy and it slipped their mind. Until they saw your email about the upcoming show…

Art shows are also about relationship building and building your list. It’s about meeting raving fans who might other wise never hear of you – who tell their friends, who buy from you. Or who look you up on Facebook and then tell their friends who buy.

Art shows are about meeting people, and selling someone a card or a print, who comes back later and buys more prints, or buys an original (or two). So it’s about starting that artist/client relationship.

It’s about people you meet coming back later and buying.

It’s never just about the show.

That said – I’m not suggesting anyone does a show just for visibility (unless you want to). Or that anyone does shows where they don’t see enough advantages. I am about making money in my art. There are “good” shows and “bad” shows. And only the artist, can put all of the benefits, immediate and residual together, and make a decision about doing a show, or doing a show again.

But, if you are in the middle of a show, tired and a little cranky – try to remember it’s never just about the show. It’s about the before, during and because of the show too. And sometimes, that tips that show in your favor. And makes a meh show a great one.

For another way to look at it, see Selling Art: It’s Like Buidling a Snowman

 

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