Selling Art: It’s Like Building A Snowman

Remember when you were a kid and you would start to make a snowman? You’d start with a small snowball, keep rolling it, and rolling it, and rolling it. And then suddenly the mass had gotten big enough it would start to really pick up snow on it’s own? That’s what selling art and making an impression on the art world can be like.

You start off your list, with just maybe 25 or 30 friends and family. Then you do your first show and add maybe 5 more people who really like your work. But the, after a few more shows and a lot more work, “suddenly” you have 300 or 400 people on your list – who really, truly want to hear from you. And are excited about your art. It’s baby steps that eventually get you to the next milestone you have set for yourself.

Baby steps, that suddenly seem to make you see the gradual tiny little wins you have been having along the way. But may have been too deep in the muck of it to realize.

So next time you get a little worn down, or frustrated by all the seemingly small progress you are making. Don’t give up. Celebrate the seemingly small progress, that probably even to you, a few years ago, would have seemed unreachable. And keep going.

Because as long as you are taking small, manageable, intentional steps towards your goals, you are building a really great snowman, even if you can’t see it just yet.

For another way to look at it, se An Art Show is Never Just About The Show



Artist Organized

3 Responses to “Selling Art: It’s Like Building A Snowman”

  1. Caroline September 3, 2011 at 4:18 pm #

    Thank you! When we’re in the middle of creating and dreaming big dreams, we need to be reminded that taking small steps IS what it takes. (Especially among all the hyped “success-overnight formula’s”!)

  2. Sinead O'Toole October 15, 2011 at 2:52 pm #

    Aw great post! I haven’t painted in over a year, but this post has actually encouraged me to start up again! 🙂 Thank you!


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    […] For more about the business of art, see Selling Art: It’s Like Building A snowman […]