Sometimes, in the middle or tail end of the day, when I’m exhausted from working so hard at an art festival and not necessarily making as much money as I would have liked for that day, I will forget that an art show isn’t just about what happens that day.

When you do an art shows – people you’ve spoken with before will remember you.  During your marketing for the upcoming show, you are again front of mind. 

Collectors and gallery owners will remember they had been meaning to see how your art was going, or buy another piece, but they got busy and it slipped their mind.  Until they saw your email about the upcoming show… 

Art shows are also about relationship building and building your list.  It’s about meeting raving fans who might otherwise never hear of you – who tell their friends, who buy from you. Or who look you up on Facebook and then tell their friends who buy. 

Art shows are about meeting people, and selling someone a card or a print, who comes back later and buys more prints, or buys an original (or two).  So it’s about starting that artist/client relationship.

It’s about people you meet coming back later and buying. 

It’s never just about the show. 

That said – I’m not suggesting anyone does a show just for visibility (unless you want to).  Or that anyone does shows where they don’t see enough advantages. 

I am about making money in my art.  There are “good” shows and “bad” shows. And only the artist, can put all of the benefits, immediate and residual together, and make a decision about doing a show, or doing a show again.

But, if you are in the middle of a show, tired and a little cranky – try to remember it’s never just about the show.  It’s about the before, during and because of the show too.  And sometimes, that tips that show in your favor.  And makes a meh show, a great show.