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5 Easy, Low Cost and Free Ways To Promote An Art Show

Zen Drawing Figure
If you have an art show coming up, and are looking for low cost ways to promote it, here are a few ideas.

1) Send a press release to your local art and lifestyle editor at your local newspaper. Do your homework, and get their name so you send it directly to them. If you spend the time to write a good press release, that makes their job easy (as in cut and paste your release info into their column) you have a good chance of getting picked up.

2) Create a postcard and promote your show to your existing mailing list.And/Or use an email, and promote to your existing email list.

3) Create a postcard, and use it to post on local billboards where people you think might connect with your work are. This could include the local coffee shop and grocery message boards. There might also be local shops that have an area for you to place your post cards as well. (Just make sure to ask for permission before dropping off cards at a store.)

4) Use social media! Post your upcoming show on Facebook and Twitter. Include a picture of your art, so that it grabs people’s attention. Ask your friends to share and like your announcement to get additional screen time. Use the calendar event option to invite people as well.

5) Look at local magazines in your area. Are there any who talk about art shows? If so, find out the name of the editor, and send them your press release as well.

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Artist Organized

2 Responses to “5 Easy, Low Cost and Free Ways To Promote An Art Show”

  1. Lee April 28, 2013 at 1:11 pm #

    Being in a town filled with artist and wandering Gypsy artist that travel from show to show makes getting a name out there hard.

    We have many opportunities but the competition is strong. I’ve seen many shows with juried art that isn’t any thing like mine. How do I overcome that?

    Lee.

    • Artist Organized
      Artist Organized April 28, 2013 at 3:55 pm #

      Hi Lee,

      Art that doesn’t look like yours can be a good thing. I would suggest, figuring out where your niche is, who your clients are and where they are at – and then aim for those types of shows or venues. Not every show is going to hit it out of the park. And don’t be afraid to try alternative spaces or shows if they are setup to sell (only if those spaces are setup to sell). If you can, walk around a show first to see how the flow of traffic is, and if people are there to buy art or just be entertained.

      If you have a show coming up – then get out there and market it. Submit a press release to your local art editor in all the local papers. If it’s a big show – then make a postcard, and go around and hang it up at coffee shops and other areas where there are boards. I did both of these things for a local show – and I had someone – who I had never even met call all of their friends and art lovers and tell them to come down to see my art. This person is now one of my biggest fans – all from my own PR years ago.

      With social media – do that to. Take advantage of any and all marketing avenues you have, and don’t be afraid to ask people at your shows for their info, so you can grow your list of people who love your art.

      Don’t give up – being unique in a sea of artists is your strong point. You being you already is the hardest part – you are ahead of the game.